EasyJet narrows gap on Ryanair in passenger battle
EasyJet passenger numbers up 3.6 per cent in 2013 following customer service improvements.
View ArticleEasyJet targets European flag carriers
EasyJet marketing boss says latest campaign shows its customers are not ”bucket and spade brigade”.
View ArticleThink inside the box
Allowing TV to film the behind-the-scenes workings of a brand sounds like a strategy bursting with risk, but it can pay off.
View ArticleUnlocking long-term benefits in an instant
Real-time advertising’s strength is its immediacy but how effective is it for long-term brand building and how accepting are users of personalised messaging?
View ArticleThe secrets of being a happy brand
A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.
View ArticleEasyJet credits ‘Generation EasyJet’ campaign for boosting sales
Airline says improving brand affinity, helped by launch of allocated seating, is driving up demand.
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